Website SEO: A beginners guide to ranking on Google

You can check a page’s Core Web Vitals, mobile usability, and more right in Search Console. To rank higher on Google Maps (and the Local Pack) follow Google’s advice on how to improve your local ranking. The search giant emphasizes creating and optimizing a Google Business Profile, managing Google Reviews well, and getting listed in business directories.

In fact, 60% of consumers said that local search results with good images captured their attention. Without a clear understanding of how your SEO strategies are performing, you’re essentially flying blind. By identifying which strategies yield the best results, you optimize your resources, saving time and money. According to surveys, 21% of customers use the Internet to search for local businesses daily, and 35% do so multiple times every week. Having a Google Business Profile is essential if you have a physical business.

Finding Keywords for Your Business

LSI keywords aren’t paramount to get higher Google search rankings but they’re pretty important. To better describe them, we’ll say these keywords are closely related to the main keyword you’re trying to cover. It’ll tell you if you need to reduce/increase font size, improve loading times, alter the UI, and so forth. Improving this factor alone will boost your search rankings tremendously. For example, most top-ranking results for “how to write a press release” are how-to blog posts. It’s why 90% of the top-ranking results for “air fryer” are blog posts and not sales pages.

We think you should focus on answering the reader’s questions as soon as possible on your page. At the very least, try to include the table of contents for easier navigation so that the user can quickly get what he/she wants. Your blog posts and pages should follow a strict structure with H1 to H6 titles.

• It assists search engines to know the image and index it appropriately. It goes without saying that if your aim is to rank higher on a search engine, then you have to track your rankings. Otherwise, you have no other way of knowing whether your efforts are moving the needle. Though the Google Business Profile is the most important factor when it comes to local map rankings, your website matters as well.

Build High-Quality Backlinks

• UGC can also bring a broader range of words and phrases into sight so you can get more traffic.
• Key performance metrics to assess include customer engagement rates, which indicate how well your profile attracts and retains consumer interest.
• Some publications may be more enthusiastic about publishing infographics than guest posts since they too understand the value of visual content.
• In general, if your site isn’t mobile-friendly, it will lower your Google ranking.

Achieving a high PageSpeed score is crucial for optimizing user experience and SEO performance. Another important aspect of on-page SEO is improving the structure of your web pages by using descriptive URLs that include relevant keywords. Clear and concise URLs not only help search engines understand the content but also make it easier for users to remember and share links. By incorporating these keywords strategically throughout your content, you can increase the chances of appearing in search results.

Track your insights

Moreover, by passing link juice, they also signal to search engines the importance and relevance of specific pages. Generally, this involves entering your business details and choosing relevant keywords and locations for tracking. Many rank checker tools offer step-by-step guidance to ensure that businesses can efficiently configure their tracking settings. Several rank checker tools stand out for their effectiveness in monitoring GMB rankings. AgencyAnalytics offers a Rank Tracker that allows users to monitor local GMB rankings across various locations and keywords.

One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in SEO Anomaly revenue) when they “pruned” 11k product pages. This practice ensures that potential customers receive the most up-to-date information about your business, enhancing their overall experience and likelihood of engagement. High-quality images and videos on your GMB listing can significantly enhance engagement and attract potential customers. A significant portion of local searches lead to in-store visits, with 76% of smartphone users visiting a business within a day of a local search.

It’s a way of sharing quality information from other sites, just like the external links you see in this SEO checklist. Using tools like SEM Rush (affiliate link) can help you identify which inbound links may be from poor quality sites so that you can disavow them. (SEMrush is our favorite SEO tool and we use it daily. This affiliate link doubles your free trial period to 14 days – normally 7 without using this link). With industry reports now showing that over half of all web searches are done on mobile devices, it is critical to have a mobile-friendly website. This is also known as a responsive website because it automatically resizes and changes format based on the detected web browser a person is using.